Anatomy of LinkedIn UX – Part 1

LinkedIn is one of my favorite websites, social networks and digital tools. I’ve made lots of connections around the world because of LinkedIn. They make it easy to nurture and maintain relationships. Here’s their description on the app store:Connect to people. Connect to Opportunity. The LinkedIn app makes it easier to connect to the people and things that matter in your professional world. Accelerate your success by: – finding people and jobs – getting updates on your professional industry and interests – telling your story and building your professional brand – growing your network – reaching out to people

While LinkedIn is not a social media platform for your personal life it can I still get to stay in touch with many professional friends around the globe on a business level. This is something that’s much harder to do on Facebook, Instagram or Twitter (both personal and business accounts). LinkedIn has no close competitor’s so there isn’t much to compare to in terms of others offering a better social media platform for professionals. Alignable is getting traction, but they’re positioning themselves as a business owner network.

Over the next few weeks I’m going to share with you all the LinkedIn features in short summarized posts. If you’re new to the platform it will make it easier for you to understand all the features and functions. To start I’ll breakdown the Home Page. Eventually I’ll breakdown your Profile, My Network, Learning, Jobs and the Interest pages and features + Business Services & Try Premium For Free tabs. For part 1 I’ll review what you see when you login to LinkedIn from your Desktop. I’ll breakdown the 7 sections you see above the fold on the Home page.


1. LinkedIn Ads- between the navigation bar and the content displayed you’ll see an ad served by LinkedIn’s Advertising Solutions. TIP: If you’re a business and want to use it to reach your audience here’s the link: LinkedIn Marketing/Ad Solutions

2. Your Profile- click the Recent Activity link and you’ll find information about your activity, posts, draft posts and followers. TIP: click on the “followers” tab and see the interactive chart to analyze data from your followers. For ex: their position.

3. People Who Viewed Your Profile- find out who’s viewed your profile in the last 90 days, who’s viewed your posts and how you rank for profile views. TIP: see who’s been viewing your profile and start a conversation. Also, scroll below the charts to see LinkedIn recommendations on how you can get more connections.

4. Share an Update, Upload a Photo and Write an Article- in this section you’ll want to share updates with your connections. Choose topics you’re an expert in or that you know your connections are interested in like a big piece of news. Share an infographic, case study or video. Post photos from company functions and networking events. TIP: take advantage of LinkedIn’s Article feature. Share content from your Blog and add links like you see in this article.

5. Updates- in this section you’ll find posts from your connections. As you can probably see on desktop it takes up 2/3 of the real estate. Pay attention to this area. The idea is to interact with your connections. If you see a Sponsored share from a company you know and like go ahead and Follow them. Keep in mind you can use the setting to see the updates in the order of “Recent Updates” or “Top Updates” TIP: take a few minutes to “Like, Comment & Share” posts from your connections. It will go along way to building a relationship.

6. Ways To Keep In Touch- in this section LinkedIn will suggest things you can do to keep up your interaction with your connections. You can either “Like, Message or Skip” each of the suggested connection posts. Once you’re all caught up it will suggest New Connections. TIP: if a connection has a birthday, a job anniversary or a new job take a second to commend them.

7. Ad from AdChoices – this section displays ads from Click the icon and learn more about how AdChoices work: This ad has been matched to your interests. It was selected for you based on your browsing activity. An ad network helped Comcast determine that you might be interested in an ad like this. If you want to block AdChoices you shoudl read this article from Wordstream. Learn more hereHow It Works –

  • Unlike most sites LinkedIn does not have a footer in it’s Home page. So if you’re looking for the About page or Privacy Policy then you’ll want to look below the AdChoices Ad. Here are the links. About – Help – Feedback – Privacy & Terms

In summary, I give LinkedIn’s Home page a 5 out of 5 starts for great user experience. Navigation and in depth understanding of the features and functions of these 7 sections can be mastered in a matter of days. While I reviewed the site using a Desktop computer I also love the app itself. The app for Android (50+ million downloads) and iPhones are even simpler to navigate. Unlike other Social Media platforms LinkedIn has really made the best effort in having the user at top of mind. The 2 ads served on the Home Page take up less than 10% of the screen. Here’s what it looks like on Mobile.